As a supplier of performance activewear and trendy leisurewear, we are happy to report that the trend coined Athleisure is here to stay. This phenomenon, which has made a global impact on fitness-conscious consumers most notably within the past five to seven years continues to be on the rise.
Research conducted by the NPD Group confirms that in 2015 athleisurewear dominated the apparel industry with an estimated market size of $44 billion in the U.S. alone. Big bank Morgan Stanley has predicted a growth to $83 billion by 2020, stealing the market share from non-athletic apparel.
One of the main reasons we’ve seen massive popularity in the athleisure trend is due to filling the marketplace gap with functional and comfortable clothing that was stylish. Clothing that could be worn to a yoga class or the gym as well as everywhere else. The trend, largely driven by millennials is now acceptable in a wide variety of social situations.
It is safe to say athleisure clothing won’t be disappearing anytime soon as more and more consumers are jumping on board. Their interest in athletics not only as a hobby but as an all-around lifestyle will help fuel the market to keep adapting by using different materials, new products features, and keeping up with fast fashion trends.
Luckily for our all Studio Partners, we strive to bring a wide variety of staple and trendy items that are fully customizable to meet your studio’s needs at any given time. Don’t see something you’re looking for, just ask and we’ll be happy to help you!
Going into the New Year, many people follow the mantra “New Year, New Me.” We think it’s inspiring to personally invest in yourself and grow as an individual, but what about your business? It is overall, an extension of you.
How are you investing in you this year? To help define your goals, consider the following questions:
If you had a hard time answering these questions, have no fear. Studio Only exists to help studios make a personal connection with your customers. We offer high quality personalized activewear and accessories to bridge the gap from basic to original.
Personalize Your Studio
Here are a few popular items studios are customizing and their customers are loving!
Customers want to engage on a personal level with you. So, this year, consider investing in custom items to enhance your studio experience and offer items that show them you truly care.
To get started, contact Lindsay@studioonlyllc.com.
No room for retail or storage? No problem. As a Studio Only partner, we offer a complimentary e-commerce boutique to sell your branded activewear. The online web store is a great outlet to help support customized activewear sales. Below, we’ve put together features of the boutique as well as ways to help market your virtual retail space.
The month of November is all about being thankful. We would like to give thanks to our wonderful studio partners! We're blown away by all of the support and kind words we've received from our amazing clients from over the years. Below are a few stories and special notes we would like to share.
"Studio Only is unique!"
A studio partner previously worked with another leading activewear brand. Since this brand was pretty well known, she thought it might sell better in her studio. This brand could be found everywhere including sporting goods stores and because of this, she wasn't selling many items. The apparel wasn't unique enough since it could be purchased anywhere and the other stores selling the same brand were able to sell the apparel for less since they were bigger. She was stuck with a bunch of inventory that she could not sell. She then decided to partner with Studio Only because the Studio Only brand is exclusive and unique. You can only buy Studio Only activewear at studios, and at each studio the activewear is customized making it even more unique.
"Everything is easy and seamless!"
From designing to placing orders online, we make the process as easy as possible. Many studio owners/buyers have commented that it's preferable to consolidate their buying with one vendor as opposed to having to manage multiple vendors for different items. Clients also mention that they love how we stand behind our product and appreciate our attention to detail and provide excellent custom service.
"Love that Studio Only adds so many fun new items!"
We are constantly adding new colors, styles and items to our custom wholesale collection to keep things fresh for our clients. Studio owners love that our styles are classic closet staples that everyone needs and can wear. A few new additions include our printed leggings, graphics collection and expanding marketplace full of custom accessories that can be branded for studios. From custom activewear to custom water bottles, we have it all!
"The fabric is perfect, not too thick and not too thin!"
When Studio Only was created, we met with professionals in the industry including studio owners, instructors, and yogis to have them test and try our products to make sure they were ideal for yoga and working out. The final product we offer today is our high performance ZenTek fabric that is moisture-wicking, has four-way stretch capabilities and flat seam technology.
"I love the online web-store option!"
The web-store option offers an easy additional source of income for studios, allows their clients to see all of the activewear options styles/colors/sizes available and to submit orders online. For studios that do not have a ton of space for retail/inventory it is the perfect solution!
Whether you’re a yoga, Pilates, barre, dance, CrossFit or other fitness studio you should be selling merchandise with your brand. Here is our top 5 list of reasons to sell your own branded merchandise.
1. Market Your Studio:
Many businesses have outrageous marketing budgets that are thousands and thousands of dollars per year. Traditionally these budgets go toward advertising in printed publications, radio/TV spots, trade shows and online media. Selling your own branded merchandise is another avenue to market your brand and get paid. What better way to gain exposure for your studio than to have your most loyal and happy customers wear your merchandise to work, work out, friends houses, shopping, traveling, etc. Your clientele are walking, talking billboards that engage in conversation.
2. Increase Your Profits:
After all, increasing profits is why you are in business, or at least you need to remain profitable in order to stay in business. Merchandise branded with your logo can be marked up 66% to 150% achieving margins of 40% to 60%. This is not bad for a secondary source of revenue that increases profits!
3. Lower Risk Than Carrying Another National Brand:
In many cases if you purchase merchandise from a national brand, you are stuck with that inventory whether you sell it or not. However, when purchasing custom merchandise with your logo, you still reap all the marketing benefits by your customers wearing the product even if you sell your product at a 0% margin (or in other words your cost).
4. Create a Connection:
People love to feel connected to their community. Consumers are more interested in unique items that are meaningful in their everyday lives. By providing items specific to your studio, you allow people to support what they love!
5. Craft a Cohesive Look:
Your dedicated team of staff and instructors will be wearing your studio activewear to trainings, conferences, yoga events, and at the studio creating a cohesive look both inside and outside the studio. Wearing your studio activewear is the best way to represent your studio outside of it's walls, and also helps promote your studio's branded activewear sales within the space.
Visual branding is crucial to any business because it helps tell a story. Our brains are wired to visually recognize images and colors which affects us physically and emotionally. So how can a yoga studio take their brand to the next level?
Custom activewear, water bottles, yoga straps, and towels are just some of the products you can offer your loyal yogis. They can easily identify themselves with your studio and feel proud to practice with you.
Our passion is partnering with studios to develop custom activewear and accessories. We want your brand to tell a story. Here are four primary ways custom activewear can help increase your brand awareness.
1. EVOKE EMOTION
Individuals have a connection with their studio. They identify themselves with physical spaces, classes, and community of instructors and friends.
2. DESIGN A CONVERSATION PIECE
Your studio is an environment of motion. People’s eyes are typically drawn toward movement and color. Design a signature line that captures attention.
3. CREATE A BUZZ
People love to share visual content. Imagine yogis wearing a tank or leggings branded with your studio logo in class, around town, or while traveling, creating awareness for you.
4. BE MEMORABLE
Make your brand unforgettable. Reach new audiences that may have never considered your studio until they saw your logo on quality activewear. Be one of a kind with your own line.