ACTIVEWEAR + LEISUREWEAR: THE DYNAMIC DUO IS HERE TO STAY

As a supplier of performance activewear and trendy leisurewear, we are happy to report that the trend coined Athleisure is here to stay. This phenomenon, which has made a global impact on fitness-conscious consumers most notably within the past five to seven years continues to be on the rise.

Research conducted by the NPD Group confirms that in 2015 athleisurewear dominated the apparel industry with an estimated market size of $44 billion in the U.S. alone. Big bank Morgan Stanley has predicted a growth to $83 billion by 2020, stealing the market share from non-athletic apparel. 

One of the main reasons we’ve seen massive popularity in the athleisure trend is due to filling the marketplace gap with functional and comfortable clothing that was stylish. Clothing that could be worn to a yoga class or the gym as well as everywhere else. The trend, largely driven by millennials is now acceptable in a wide variety of social situations.

It is safe to say athleisure clothing won’t be disappearing anytime soon as more and more consumers are jumping on board. Their interest in athletics not only as a hobby but as an all-around lifestyle will help fuel the market to keep adapting by using different materials, new products features, and keeping up with fast fashion trends.
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Luckily for our all Studio Partners, we strive to bring a wide variety of staple and trendy items that are fully customizable to meet your studio’s needs at any given time. Don’t see something you’re looking for, just ask and we’ll be happy to help you!

Sources:
http://www.forbes.com/sites/greatspeculations/2016/10/06/the-athleisure-trend-is-here-to-stay/#18e02dcedb23
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http://www.forbes.com/sites/gregpetro/2015/09/16/lululemon-nike-and-the-rise-of-athleisure/2/#72e2082e7b82

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