Tips for Promoting Your Custom Activewear

Congratulations on your new custom activewear line! Now that you’ve gone through the design phase, received your apparel and stocked your shelves, it is time to get the word out.

It is vital to market your new investment to let customers know your collection exists. By employing a variety of marketing techniques, you can help make sure the news is communicated through the right medium, and to the right audience.

We’ve put together the following tips to help you sell your custom activewear successfully.

Prepare

• Create excitement leading up to your launch with announcements via social media, your website, and email marketing.  
• Use the point-of-sale/table top display supplied by Studio Only to market your activewear. Place next to register where guests sign in, or in a well-lit area near apparel.   
• Create urgency and attract customers with a sale or by creating a limited edition top or bottom.
• Support a cause and use your custom apparel and accessories for a fundraiser. This tactic evokes emotion and ties your brand to the community.  
• During holiday months, promote branded merchandise as special, one-of-a-kind gifts.
• Create a buzz and have customers pre-order apparel.
• Keep your products fresh! Design new activewear and leisurewear seasonally, and offer complementary products like custom water bottles, towels, head wear, yoga blocks, straps, and more!  

Wear

• Promote new activewear by having the teachers, management and studio owners wear often or as a uniform.
• Take video of your activewear being modeled and post to your Facebook and Instagram feeds. Show the detail of logo design and quality of activewear.
• Host a trunk show or fashion show event after a popular class to show off new signature collection.
• Encourage studio-goers to wear their apparel at studio or community yoga events, or during monthly challenges  

Share

• Send visual announcements via email. Let your clients know new custom activewear is in stock and available for purchase in store or via your online boutique.
  
• Tag @studio_only on Instagram and StudioOnly on Facebook for a chance to be featured on our page!  
  
• Post images of instructors and clients wearing your activewear on social media
  
• Create a hashtag for your line like #jivayogagear and be sure to include in every post that showcases your apparel.  
• Share link to your online boutique/web store on your website and on social media
• Hold social media contests/giveaways incorporating your branded gear to encourage others to post.
• Remember to post about your activewear and accessories consistently! Make it a part of your weekly marketing to customers.