Whether you’re a yoga, Pilates, barre, dance, CrossFit or other fitness studio you should be selling merchandise with your brand. Here is our top 5 list of reasons to sell your own branded merchandise.
1. Market Your Studio:
Many businesses have outrageous marketing budgets that are thousands and thousands of dollars per year. Traditionally these budgets go toward advertising in printed publications, radio/TV spots, trade shows and online media. Selling your own branded merchandise is another avenue to market your brand and get paid. What better way to gain exposure for your studio than to have your most loyal and happy customers wear your merchandise to work, work out, friends houses, shopping, traveling, etc. Your clientele are walking, talking billboards that engage in conversation.
2. Increase Your Profits:
After all, increasing profits is why you are in business, or at least you need to remain profitable in order to stay in business. Merchandise branded with your logo can be marked up 66% to 150% achieving margins of 40% to 60%. This is not bad for a secondary source of revenue that increases profits!
3. Lower Risk Than Carrying Another National Brand:
In many cases if you purchase merchandise from a national brand, you are stuck with that inventory whether you sell it or not. However, when purchasing custom merchandise with your logo, you still reap all the marketing benefits by your customers wearing the product even if you sell your product at a 0% margin (or in other words your cost).
4. Create a Connection:
People love to feel connected to their community. Consumers are more interested in unique items that are meaningful in their everyday lives. By providing items specific to your studio, you allow people to support what they love!
5. Craft a Cohesive Look:
Your dedicated team of staff and instructors will be wearing your studio activewear to trainings, conferences, yoga events, and at the studio creating a cohesive look both inside and outside the studio. Wearing your studio activewear is the best way to represent your studio outside of it's walls, and also helps promote your studio's branded activewear sales within the space.